I offer strategic marketing and creative services including brand strategy and positioning, identity design, website design and development, messaging and copywriting, content strategy, campaign planning, social media marketing, analytics, and ongoing marketing support. Services are structured as clear packages with optional add-ons, and tailored to the needs of healthcare organizations, professional education providers, and mission-driven teams.

Item descriptionI work best with healthcare organizations, professional education providers, mission-driven teams, and small or startup companies who value strategy, clarity, and long-term thinking. Ideal clients are ready to invest in thoughtful, structured marketing and want systems they can grow with—rather than one-off design work.

My work is strategy-led and insight-driven. I focus on clarity, systems, and outcomes—not just deliverables. With experience leading marketing inside healthcare and education organizations, I understand complex offerings, regulated environments, and long decision cycles. The result is thoughtful, practical work that supports real growth and can be sustained by your team over time.

The process is structured, collaborative, and straightforward. I prioritize clarity, communication, and realistic timelines, with defined milestones and deliverables at each stage. Clients can expect strategic guidance, thoughtful execution, and work that’s designed to be usable, scalable, and aligned with their goals.

Each engagement is scoped based on objectives, complexity, and level of support needed. Deliverables, timelines, and responsibilities are clearly defined up front. Work outside the agreed scope—such as additional revisions, channels, or deliverables—is discussed and approved before moving forward to ensure clarity on both sides.

Services are offered through clearly defined packages with set scopes and typical investment ranges. This approach provides transparency while allowing flexibility based on your needs. Final pricing is confirmed after an initial consultation and discovery, ensuring the scope and investment are aligned before work begins.

Timelines vary by scope, but most projects range from a few weeks for strategy or Brand Essentials to several months for brand and digital launches. Timing is confirmed during discovery.

Yes. Ongoing support is available through content, campaign, or digital growth packages after an initial project or discovery phase.

Yes. Social media management, content strategy, blog writing, and campaign support can be scoped as standalone services or ongoing retainers. Engagements are tailored based on goals, audience, and capacity, and may include strategy, planning, creation, and performance review.

Platforms are selected based on audience and goals. Core platforms typically include Instagram, Facebook, and LinkedIn, with TikTok incorporated when short-form video is appropriate. Posting cadence is set strategically, usually 2–4 posts per week per platform, with increased frequency during campaigns. Community management and moderation are available when included in scope.

Yes. One-off or quick-turn projects are accepted when the scope is clear and timelines are realistic. These are typically handled as defined engagements or add-ons and may require a shorter discovery step to ensure alignment before work begins.

Yes. I frequently collaborate with internal teams, developers, educators, and external vendors, and can step in as a strategic lead or creative partner.

Getting started begins with a brief consultation to understand your goals, challenges, and timeline. From there, I’ll recommend the most appropriate package or scope and outline next steps. If it’s a fit, we’ll move into a structured discovery process and confirm project details before work begins.

You can reach out through the contact form on this site or schedule a consultation directly through the appointments page. I review all inquiries personally and will follow up with next steps after receiving your details.